01
Try it for a while
Free, structured, no strings. The easiest way to find out what it’s actually like.
02
See it for yourself
The films that change minds. Confronting, watch when you’re ready.
- Dominion (2018) Watch ↗ Free to watch. The definitive documentary on the use of animals, narrated, unflinching.
- Earthlings (2005) Watch ↗ The film many people credit with changing their lives.
- Land of Hope and Glory Watch ↗ UK-specific investigation footage, the conditions in our own farms.
- The Game Changers (2018) Watch ↗ Elite athletes on plant-based diets, produced by James Cameron, with Lewis Hamilton, Novak Djokovic and Arnold Schwarzenegger. The film that kills the “weak vegan” myth.
03
Hear the arguments
If you want the case made out loud, slowly, with every objection answered.
- Earthling Ed, Ed Winters Visit ↗ Calm, relentless, evidence-led discussions and street conversations.
- Earthling Ed’s book, “This Is Vegan Propaganda” Visit ↗ A book-length version of the arguments on this site.
- NutritionFacts.org Visit ↗ Dr Michael Greger’s free, citation-heavy summaries of nutrition research.
04
Read the case
The books that change minds, the long-form version of the arguments here.
- How Not to Die, Michael Greger Read ↗ Which foods prevent and reverse our biggest killers, every claim sourced.
- Why We Love Dogs, Eat Pigs, and Wear Cows, Melanie Joy Read ↗ Names “carnism”, the invisible belief system that lets us love one animal and eat another.
- Farmageddon, Philip Lymbery Read ↗ The chief executive of Compassion in World Farming on the true cost of cheap meat.
- Comfortably Unaware, Richard Oppenlander Read ↗ Short and blunt on the environmental cost of what we eat.
- Eating Animals, Jonathan Safran Foer Read ↗ A novelist’s reckoning with where meat actually comes from.
- The China Study, T. Colin Campbell Read ↗ The landmark look at diet and long-term chronic disease.
- Animal Liberation, Peter Singer Read ↗ The 1975 book that started the modern movement.
05
Eat well, easily
Once you’re curious, the practical side is the easy part.